Boosting Plastics’ Image? Communicative Challenges of Innovative Bioplastics

Julia-Maria Blesin, Miriam Jaspersen, Wiebke Möhring

Abstract


Image-boost versus green washing – are bioplastics able to overcome the negative image and drawbacks associated with petroleumbased plastics? Qualitative research through focus groups reveal a skeptical consumer perception on topics related to bioplastics such as land use and genetic engineering as well as a general lack of knowledge about bioplastics.

Keywords


bioplastics, bio-based plastics, biodegradable, fossil-based resources, genetically modified organisms, green-washing, organic, littering, petroleum-based resources, plastics communication, plastics image, raw materials, recycling, sustainability

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