Boosting Plastics’ Image? Communicative Challenges of Innovative Bioplastics

Authors

  • Julia-Maria Blesin Hochschule Hannover Fakultät III – Medien, Information und Design Abt. Information und Kommunikation (IK) Expo Plaza 12 30539 Hannover
  • Miriam Jaspersen Hochschule Hannover Fakultät III – Medien, Information und Design Abt. Information und Kommunikation (IK) Expo Plaza 12 30539 Hannover
  • Wiebke Möhring Technische Universität Dortmund Institut für Journalistik Emil-Figge-Straße 50 44227 Dortmund

Keywords:

bioplastics, bio-based plastics, biodegradable, fossil-based resources, genetically modified organisms, green-washing, organic, littering, petroleum-based resources, plastics communication, plastics image, raw materials, recycling, sustainability

Abstract

Image-boost versus green washing – are bioplastics able to overcome the negative image and drawbacks associated with petroleumbased plastics? Qualitative research through focus groups reveal a skeptical consumer perception on topics related to bioplastics such as land use and genetic engineering as well as a general lack of knowledge about bioplastics.

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Published

2017-07-16

Issue

2017

Section

Report